them studio created têtu·’s 2022 Pride campaign for Levi Strauss & Co. Champs Libres, a podcast series addressing topics like trans rights, serophobia, and being gay in French suburbs. As part of the teaser, participants invited their community to send voice notes with questions, which were featured in conversations with the host. The campaign ran during Pride month in France, with social media promotion on têtu· and Levi’s® channels.