them studio supported studio Têtu in the creation of the 2022 Pride campaign for Levi Strauss & Co. Champs Libres is a podcast serie covering important societal themes as trans rights, serophobia and being gay in the French suburbs. As part of the teasing campaign, the talents asked their community to send voice notes to collect questions and interventions. These voice notes were shared during the conversation with the host. The campaign ran in France during Pride month with a social media amplification on Têtu channels and Levi’s®.